"If you’re doing conversion marketing and statistical testing on your website and you haven’t explored trust logos yet, then you’re missing out."
I must be the most naive person in the world; this enrages me. When will the idiots who write this crap get a clue? They've bought right into the hype the snake oil salesmen hoped they would and are now complicit in their failures.
Case in point, as seen in the Internet Retailer piece. By the way, I realize that Internet Retailer and basic web application security practices are completely at odds (as proven here), but this one deserves direct abuse.
"PC Universe first tested Hacker Safe on its own site in an A/B split test in which half the visitors saw the Hacker Safe seal and half did not. During that test, 7.3% more orders came from Hacker Safe shoppers than from the control group. PC Universe, which operates on the web at PCUniverse.com, is No. 360 in the Internet Retailer Top 500 Guide."
Really? Let's see what McAfee Secure / Hacker Safe has done to actually provide any measurable security benefit.
How about absolutely nothing.
Here's PC Universe's very current, verified McAfee Hacker Safe cert.
Now, here are a few ridiculous examples of reality from the this universe as opposed to the McAfee-twisted alternate universe. Please note, this is the "accountid" variable, and the fact that the marquee is rendered no less than eight times.
Kudos for the quick fix PC Universe.
If you rather just see a video of these vulns, it's here.
PC Universe, rather than lauding your sales increases thanks to some POS logo, try securing your site code. I guarantee you have other issues.
McAfee Secure, once more, you are simply fraudulent to the core.
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